No more guessing.Identify your best match.

Considering VW's goal to reach a broad target, football is the right territory as the most consumed sport in Spain, with more than 82% of the Spanish population declaring that they follow it regularly.

Among all Spanish football properties, La Liga is the property with the greatest potential to deliver VW's desired goals: 1) broad reach through brand visibility in 842 games/season and 2) local activations & hospitality access for VW dealerships, as it includes more than 40 teams across the First and Second Divisions.

• LED boards, 3D carpet and TV spot are the 3 key in-broadcast assets to deliver the desired regular brand visibility.
• Access to ambassadors & legends ensures the capacity to turn visibility into storytelling through strategic content productions.
• Regular content series on Social Media and YouTube pre-rolls on the La Liga channel will ensure VW reaches La Liga's younger fans (20–35).
• VIP hospitality and regular tickets will ensure all dealerships across Spain benefit from the partnership.

Mobility is changing. Electric power is rewriting how the world moves — but Volkswagen's commitment to quality, craftsmanship and trust doesn't change with the engine. Football tells the same story: the game evolves, generations of players come and go, yet the passion in the stands never fades. Different eras, same truth — what matters, endures.

• Most Electric Plays of the Matchday — a weekly content series spotlighting the fastest, most electrifying moments of each La Liga round, reinforcing VW's identity as an electric mobility brand.
• Loudest Stadium Award — electric cars no longer roar, so VW turns to the fans instead: a season-long ranking of which La Liga stadium cheers the loudest, celebrating the noise that still matters.
• The VW Road Trip — giving a true fan the chance to attend as many live matches as possible across a single La Liga matchday, behind the wheel of an electric VW, proving the range and durability of electric mobility in real conditions.